A Healthy Mouth is a Healthy Self

Not every oral care product is meant to be minty, frothy, and full of chemicals. We all know there is a need to come up with oral care products that are in sync with today's busy lifestyle. Habbits, is a huge step towards that.

Our People

Founded by Friends, Backed by Science

Our team is made up of people who believe in positive change in society. We love people dearly and have a clear insight into holistic oral health. Meet the people trying to build Habbits.

Prashant Chourasia

A young population with growing needs, coupled with lifestyle changes and social requirements, the demand for teeth-whitening is on the rise. At Habbits, we are dedicated to bringing in innovation that will enhance oral health for all, with natural & safe at-home solutions. 

Ravi Gupta

When it comes to general well-being, oral health is one of the most neglected habits. India is the capital for oral care problems worldwide! At Habbits, we offer a holistic solution to a family’s oral care needs. Be it the kid with a cavity, or the adult seeking teeth-whitening!

Nimisha Goyal

Oral care is the new selfcare. If we can be mindful about our shampoos & face washes, Why not Oral care? I strive to move oral care from the grocery list to self care! Specialised, at-home solutions for all oral care concerns, is what Habbits offers.


Modernising Oral Care

Habbits is here to help you modernise and upgrade your oral health routine with ethical, clean, and innovative products backed by experts. For us, improved oral health translates into more sincere assurance, unadulterated compassion, and sincere connection.

  • Aloe vera

    Gives a soothing and moisturizing effect to your teeth

  • Coconut oil

    Has a soothing effect that reminds you of your childhood days

  • Peppermint

    Adds a delightful and delicious taste to our toothpaste

  • Spearmint

    Minty herb that is high in antioxidants

  • Hemp seed oil

    Gives you a super fun brushing experience

  • Tea tree oil

    Effective in healing infections and prevents tooth decay

  • Activated charcoal

    Gives you a super fun brushing experience

  • Xylitol

    Sweetener that prevents tooth decay by not allowing bacteria to stick to your teeth

  • Glycerin

    Acts as a moisturiser and refreshes our mouth from bad odour

  • Hydrated silica

    Gives your teeth a polished look by removing stains

  • Sorbitol

    The sweetening ingredient responsible for lending a velvety texture to our paste

  • Sodium Lauryl Sarcosinate

    No,its not SLS (Sodium lauryl suplate),It is a biodegredable anionic surfactant derives from fatty acids and used as a foaming and cleansing agent

  • Shea Butter

    Extracted from nuts of shea tree is antibacterial, antifungal and also helps keeping gums moisturised

  • Tea Plant Leaf Extract

    Gives you a super fun brushing experience

  • Tulsi

    Promotes oral health by reducing inflammation and fighting bacteria, improving overall oral hygiene

  • Ginger

    Reduces inflammation, soothes gum tissues, and combats bacterial growth for healthier teeth and gums

  • Neem

    Has antibacterial properties, reduces plaque formation, and prevents gum disease

  • Papain

    Helps to break down protein-based plaque, effectively removes stains

  • Bromelain

    Reduces inflammation, promotes faster healing of oral wounds, and maintains healthy gum

  • Hyaluronic Acid

    Supports gum health by promoting tissue regeneration, reducing inflammation, and improving overall oral hygiene

  • Nano-hydroxyapatite

    Non-toxic fluoride alternative, remineralizes the enamel, repairs microscopic cavities, and restores a smooth and bright appearance to teeth

  • Geranium

    Reduces oral inflammation, soothes gum tissues, and supports overall oral health

  • Ylang-ylang mint

    Freshens breath, provides a cooling sensation and promotes a clean and healthy oral environment

  • Sodium bicarbonate

    Helps to neutralize acid, remove surface stains, and freshen breath for a cleaner and brighter smile

  • SLS(Sodium Lauryl Sulphate)

    A chemical compound often referred to as a 'surfactant'!Need we say more?

  • Fluoride

    We need very little fluoride for our teeth which we get through our daily diet and routine, hence there is no need for extra fluoride in toothpaste.

  • Paraben

    Parabens can mimic the human hormone estrogen. This means that they may interfere with the hormonal balance of your body, irrespective of your gender.

  • Triclosan

    We believe in keeping all things natural or naturally derived,and hence we have derived natural sweeteners through stevia, which is a product of stevia plant.

  • Artificial colour

    No artificial colour, it is what it is.

  • Artificial flavour

    We do not believe in using artificial flavours. We always make sure that the flavours we use are naturally-derived, vegan, gluten-free, and smile-worthy